The Wendy’s Company (Fortune Company #993)
Goal:
To create and maintain a strong customer relationship with non-intrusive tweets and replies.
Overall analysis:
It seems like Wendy’s has had a good few months on Twitter by acting more natural and playing along with other Twitter users. This type of usage has created a steady increase in twitter followers over the past month. Wendy’s tweets thought the day and if you where to view their tweets a large part are comedic conversations with random Twitter users and other restaurants and companies. Looking through the tweets you might mistake Wendy’s for some actual person having a casual conversation with a friend. This is what made many people fall in love with the Wendy’s Twitter.
Customer Profile:
Searching “@Wendys” on twitter gives us a good idea who is mentioning and trying to get a conversation started with the fast food restaurant. Based on the icons scrolling though it seems that it’s about 70-75% women between the ages of 16-30. As for the men, they seem to be a little older being about 20-40. Either people want support, are hungry, or just want to have a conversation with Wendy’s.
SocialBlade Information:
SocialBlade gives us an overall current summary of the @Wendys Twitter account(their most popular and well know social media platform). We can quickly see that the account must be popular with almost 2.1 million followers. Compare that to other fast food restaurants with under one million followers like Jack in The Box and Carl’s Jr.
Twitter Followers in last 6 months:
As stated, the Wendy’s Twitter account continues to grow everyday with every new, creative, funny tweet. Some neat strategies I’ve seen Wendy’s use is to speak to other restaurants and when those restaurants reply it exposes the Wendy’s Twitter to more people since the Wendy’s Twitter will most likely have an amazing comeback that gets attention.
Time of Tweets:
The Wends Twitter starts tweeting around 8:00 am to around 7:00 pm PST. The chart looks like it matches the busy hours of most restaurants. Along with casual random conversations the Wendy’s Twitter also provides supports so a majority of the tweet data on this graph is from support replies. That little bump before 8:00 is most likely early morning help and support to tweets sent the night before.
Google Trends Data for “Wendy’s”:
This graph shows the overall mention of Wendy’s on the internet over the past 5 years(Note – late 2015 Google improved its system which might explain the large jump). The past two years have seen some good things for Wendy’s over the news. The peak around May in 2017 is thanks to when Wendy’s had center stage in breaking Twitter’s retweet goal for #nuggsforcarter.
“@Wendys” mentioning in social media:
Lastly, information on Wendy’s being mentioned on Twitter. We can see the popularity of the Wendy’s Twitter account. I will disagree with the “sentiment” part of this because looking through Twitter I saw about 50% positive, 35% neutral, and 15% negative tweets.