
Fry’s Corporate Identity Package
Created For [Concept Work] in 2018
Tools used:


In this project I was tasked to take an existing brand and create a new look for them. This included a new logo and examples of a letterhead, business card, packaging, envelope and tractor-trailer. Below you can see the final package. Below that is a draft of the package before being critiqued and improving the designs. It might just be because I created it, but I am a big fan of that final logo/icon.
Final Identity Package:

Identity Package Draft:
